CARMEN NIBIGIRA
Monday, 6 September 2010

Bujumbura, Burundi - Human resource is often seen as one of the most important assets of tourism and hospitality organizations.

Few people will reject the proposition that the human element in tourism and hospitality organisations is critical for service quality, customer satisfaction and loyalty, competitive advantage and organisation performance.

In the scenario of Burundi, two hotels can be differentiated on the basis of the services delivered. Often specific resources, assets and capabilities which need to be valuable are rare, non-substitutable, or imperfectly imitable and can be an important source of sustainable competitive advantage and performances differential among different hotels.

From a country in which tourism is virtually beginning to be developed, Burundi is gearing to be a player in the international tourism market since the country opened its doors to this sector a little more than five years ago.

Burundi's hotel industry has grown from a base of virtually 598 to 1,886 hotels in 2007 (UNDP report, 2010).With | More »